In this information age, users have access to infinite repository of information. However, it has its own challenges i.e., Data Security & User Privacy.
Google added a blog post in its official blog on August 2014 & explained its take about Internet security and how it invested in making its services secure like strong HTTPS encryption by default. It further announced that users accessing its services like Gmail, Google Search, Google Maps & Google Drive will automatically have a secure connection to Google. Google also provided an in-depth guideline for webmasters about how HTTPS will also be considered as a ranking signal for Google Search Results.
Apart from security feature, HTTPS increases your visitor’s trust in the website and if you are running an ecommerce website or anything which deals with storage of user’s information, content etc.. then you definitely need to have a HTTPS website.
What’s the difference between HTTP & HTTPS?
HTTP (Hypertext Transfer Protocol) is an internet communication protocol which allows data communication over various types of device. In simple words, if you need to access Google.com through a web browser, you need to enter its address in the address bar as “http://www.example.com” Just incase you entered ONLY “example.com” in the address bar, your browser automatically interprets and adds “http://www.” to ensure that your computer interacts with Google’s server through HTTP mode.
HTTPS on the other hand is similar to HTTP but adds a layer of secure communication over HTTP. The main motivation of HTTPS is authentication of the visited website and protection of the privacy and integrity of the exchanged data. If you try to enter “google.com” only in the address bar of your web browser, it automatically interprets and adds “https://www.” before “google.com”
You can also notice the text “Secure” along with a lock which ensures that your interaction with the website is safe & secure 🙂